Essay, Consumer Psychology (Beer Industry Chosen) Essay

, Consumer Psychology (Beer Industry Chosen) - Essay exerciseOne fact has remained steady and that is the beer consumer. In recent years, however, there has been a decline in beer up apply due to a variety of reasons, most obvious of which is the evolving consumer behaviour.This essay will identify some distinguished and noteworthy behaviours of beer consumers that have been observed or found through literature reviews. The second section of the wallpaper will attempt to interpret the behaviours into known consumer behaviour concepts for better understanding. The final part will transfigure the interpretations for the use of marketers in the development and planning of campaigns to satisfy these needs of the customers.Picture a roomful of men, sitting in front of the Sony Bravia TV to watch the latest English Premier League game, after a long, draining day. Their wives and children are supping or sleeping peacefully at home but to shadow is the boys night out. Somebody has just ordered Dominos pizza and the men are all sitting with camaraderie, jesting and laughing loudly to considerher. To complete this scene there is only one thing needed beer.If we take the definition of Consumer Behaviour to be, the decision process and physical activity individuals engage in when evaluating, acquiring, using or disposing of goods and services (Loudon, p5), then the above, a typical scenario involving loyal beer consumers, good deal be broken down into manifest steps, each signifying one aspect of the consumers behaviour with regards to beer usage and consumption1. Evaluating As the boys will get together and there will be carefree banter and fun, there has to be an activity (watching sports on a big screen TV like the Bravia), a venue (the living room), participants (all the five or six men), food (pizza by Dominos as all the boys like it) and drink (which has to be beer). What can be derived from this is that when adults are relaxing and in the mood to have fun, t hey will likely want beer.2. getting Getting